PartyLine

PartyLine is a wine box subscription program developed by internationally renowned mixologist and sommelier, Ashtin Berry.  For PartyLine she wanted to bring the energy and vibe of nightlife culture to a home subscription model.  Each box has a curated selection of wines and playlists to give the consumer an opportunity to engage in a shared social drinking experience during lockdown.  Inspired by pop music culture and New Orleans nightlife energy, PartyLine’s design direction is a sexy femme take on a wine bar.  The logo treatment was inspired by Motown 45’s  and the playlists were elegantly positioned on 3D renderings of records that played as an animation to give the consumer a sense of presence with the drinks, the tunes, and the ambiance.