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Watercolors

Client

Calexo

Year

2021

Location

California, USA

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Watercolors are a line of cannabis infused sparkling waters that offer a zero calorie, zero sugar drinking experience.

Hi Touch dove into the creation of a new sub brand of Calexo to evolve their striking visual and flavor design.

We named each Watercolor after some of our favorite colors.  We intentionally omitted explicit flavor descriptions on the box to give folks space to have their own experience.  We chose flavors that were unique, provocative and perfectly paired with cannabis. With thoughtful design, we can color the experience and put a smile in the mind .

 

Sea’s flavor is built off of a spritz of salted lime in sparkling water.  It tastes like walking out of the ocean and having a sip of fresh ice water.

Spring’s flavor is centered on fresh basil.  It is provocative. A fresh and light flavor experience that feels like fresh dew or a vitalizing green juice.

Fuchsia is composed of summer berries.  It’s personality is naturally sweet and fruity and makes every person who tastes it smile.

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