Sakura Sunset

ZenFT is a globally celebrated NFT studio that creates surreal digital bonzai trees that you access through your phone's camera.  Each Bonzai has elements individualized to each NFT and is available as an augmented reality experience.  To complement the release of their next line of NFTs, HI-TOUCH was tasked with creating a drink that bridged the gap between the virtual and the real thorugh a sparkling flavored beverage.  The request to make a drink flavor that was inspired by Japanese cherry blossom festivals and onsen culture.  The final product, titled Sakura Sunset is a lightly flavored drink that has notes of cedar, cherry blossom, black pepper, white tea  and cardamom. 

The flavor is delightful, refreshing, and unexpected.

Once we decided on the flavor, we were also invited to design the packaging for the beverages.   The color treatment was inspired by the individual flavor notes.  We explored a design language that clearly demarcated a difference in each tier of the drinks which corresponded with how rare each NFT was.  

This was a fantastic collaboration that allowed our studio to showcase our full range of production design.